Range Rover Evoque Interactive Installation - phases and pictures
2011-06-23 13:58:56 +0000So the Range Rover Evoque "Sounds of the City" project went live in Madrid at the beginning of June, and it has been a long and interesting path that eventually lead to a red carpet in Kensington, London.
I was involved as interactive producer for the installation and microsite, working with the amazing guys at The Rumpus Room for the agency The Brooklyn Brothers. We designed, developed and built all the interaction for the interactive installation and relative microsite, then shipped and attended to the events in Madrid and London with our buddies at Connect Live, who took care of the physical build of the plinth and all the logistic.
Below is the story of the installation development and deliver through a sequence of images.
Plinth prototype, assembling the interactive installation at Connect Live warehouse in Surrey.
Finding a solution for a short throw from the projectors inside the plinth.
Testing the gigE camera with fish-eye lens and NIR filter for motion detection algorithms and 360 lens to record the events (published on the microsite).
The installation working in Madrid, even under full sun light!
The interactive wireframe at Kensington Roof Gardens (Lord Sugar having a conversation in front of it, unaware that he is actually interacting with the installation)
And a gallery of selected images of all the phases of development and delivery.
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Related articles
- Range Rover Gets Creative With Evoque Campaign (adweek.com)
- Range Rover Evoque Campaign Emphasizes Interaction (launchpr.typepad.com)
- Range Rover Evoque: first drive (topgear.com)